Corporate Event Trends in the 21 st Century

Corporate events include a wide variety of entertainment, training, meetings, conferences or

tradeshows. Each is an opportunity to socialize with clients, meet potential partners or help bolster the

company morale for the next year of sales growth. To do the correct event, however, you need to be

aware of the current trends in event planning.

Preferred-events has a few items you too can look at to help create an event that is memorable and

unique.

Create an experience – This should be the underlying goal of any event you plan, whether it is a

corporate meeting to discuss company goals or a retreat for top sales achievers. You might achieve this

by choosing a theme or aligning the event with a particular big scales item – such as a team building

activity the same time as a major race passes through town. With that in mind, the top trends in

planning memorable corporate experiences are:

• Unique locations: Gone are the days of hosting a local corporate meal with key clients. Now

companies are looking for unique destinations, hotels, beaches or parks, for example, to host

their event. A group in the EMEA region might choose sunny Las Vegas for their event, because

the scenery, for their team, is unique and exciting.

• Sports events: A new and leading trend is holding some kind of tournament for your corporate

team or key clients. Who ever thought about curling on the ice with the USA sales team as a

means to break the tension and make things fun and competitive, appealing to their competitive

nature to begin with? Another alternative is buying exclusive tickets to an event like a Nascar

race and then organize fun transportation to and from the airport or hotel to make it

memorable the entire time.

• Charitable events and local fancy menus: Hosting a charitable event or having a black tie

attendee list with a fancy menu are an emerging trend for corporate planning events. Raising

awareness for good and the promise of good food it definitely brings people together.

• Tech savvy events: mobile connectivity has revolutionized how we communicate. Social media is

everywhere so be sure to include ways for people to connect online through an app or some

kind of technology to make it unique. Of course it goes without saying that technology should be

used as part of your corporate event, lights, music, presentations, etc. It all needs to be

seamless.

In conclusion, these are just a handful of the trends in today’s corporate event planning world that

businesses should incorporate into their events to have success. However, always hire the best team to

help with this, as the right professional will make or break the event. Be sure to pick an event planner

who knows the location, the people, the things to do and who is familiar with the kind of event you have

in mind.