Corporate Event Trends in the 21 st Century Corporate events include a wide variety of entertainment, training, meetings, conferences or tradeshows. Each is an opportunity to socialize with clients, meet potential partners or help bolster the company morale for the next year of sales growth. To do the correct event, however, you need to be…

Learn from event planning mistakes Event planning is a big, competitive and growing business business and as barriers to entry continue to diminish – be sure to be wise and learn from others’ mistakes rather than make blunders yourself. Three things we teach those who come to us looking to break into our industry will…

Event planning in the 21st Century Event planning is not new – think of the old feudal system with lords, soirees and the jester or fool sent to entertain. The early 20th century is where we see the fastest adoption of event planning, however, where the nouveau-riche started to hire others to plan their banquets,…

Ethics and Event Planning – maintaining a code of conduct: A professional experience is integral for every event relationship. It is important to abide by certain codes of conduct to ensure you are professional and that the client knows you are creating an organized and unique experience for them and their attendees. The very best…

A Thank you from us to all those we met during CES We’re well and truly recovered from a most epic CES convention in Las Vegas. We were honored and blessed to be part of numerous events over what seemed like forever fun yet vanished in the blink of eye. As a team, we have great…

New Years Goals for Event Planners Going into the new year soon is a great time to reflect on accomplishments and lessons learned in the event planning realm and commit to making some positive changes going forward.   Apparently, more than half the planet make new year resolutions, but sadly, most never go further than…

Tips in Choosing the RIGHT Event Planner So you are looking for an event planner to help with your upcoming event? This can be an overwhelming decision, especially if it is your name on the side of the event product. Of course, every event planning company will tell you not to worry as they have…

At Preferred Events we work with many companies trying to maximize their events. Part of this includes helping others know about what we do as a business through social media channels. After speaking with many event planners in our space, we have learned numerous tips to help others better engage on social media. Turn your…

Why choose an event planner? Planning an event takes hours of dedicated attention that might span days, weeks or months in the making. It doesn’t matter if you are planning a conference, organizing a corporate party or an incentive trip; it takes many different skill sets and varying time input to get everything done correctly…

If you’ve heard of IMEX, you know it’s a big deal to exhibit, be seen and gain notoriety in the tourism world! IMEX is the pulse by which tourism, meetings, exhibits and incentive travel operate and this year was no different. Tourism Toronto chose Preferred Events to ensure a memorable experience in what Toronto offers…